Rooted in sustainable and eco-friendly practices, we use proprietary fabrics and specialty washes to make one-of-a-kind pieces that you will want to wear today, tomorrow and the day after. Alternative, a HANES Brands Inc company, creates modern basics for a sustainable future.
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Company Impact
Ethical fashion that uses sustainable materials and packaging and supports fair work.
By 2021, pledged to replace all virgin polyester with 100% recycled polyester in future fabrics.
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