Focused on bringing intention and thoughtfulness back into haircare, without sacrificing the effectiveness of salon-quality care.
Company Impact
We believe in the beauty of minimalism; that’s why we launched in 2017 with just five products. This original collection forms the basis of our line, and is the everyday essential routine for any hair type. Achieve the best version of your hair naturally, no drying or styling required.
Recycling.
Give 15% of to people who mail back bottles to Our recycling program. This is the first step for us in our brand mission to implement sustainability and conscious production.
You will be hearing from us with the result of the verification
We love it! Thanks for submitting your Company Story Page Form.
We will be reviewing the information submitted to process and verify everything is right. If all looks good, your company page should be updated or created within 5-7 business days.
If a Social Good Optimization Data Assessment (SoGood) still needs to be completed to determine your Company’s social good ranking, please expect an email from us to give you an estimate of the time it will take to complete your FREE SoGood Assessment.