Our Audacious Goal
We set an audacious goal to encourage every person to make a shift towards progress. Each of us has the power to Give Back and can start simply by purchasing our everyday consumables from socially responsible companies working to improve our communities, health and planet. When we intentionally harness our purchase power, we are actively creating positive impact on the ground too. Without consumers, these companies cannot sustain their growth or Give Back efforts.
Our Give Back
We have thought long and hard about our own give back actions. And our core give back goals are clean water and trees. Perhaps, it’s because our founder, Cindy J, is a passionate water quality and habitat restoration scientist. Or, perhaps, it’s because clean water is the foundation for healthy soil, food, and animal and people health. Or, maybe it’s that trees bring life, clean air, and wonder to our world. For all these reasons, we give to the following organizations to help improve our local water resources and to ensure that we have plenty of trees to improve our own wellness and the wellness of the millions of animal life that live in and around trees.
Why Social Good?
For us, social good means continuously working to improve our communities, planet, and people. We believe it’s important to count all the small steps taken to positively impact for good. We imagine when every single one of you take on a different habit or a different simple lifestyle shift, and how that simple action can result in amazing changes. For example, did you know that by bringing your own cup everywhere with you for 365 days, you can save money and help prevent nearly 7 pounds of plastic getting into our landfills and ground!
Give Back Principles
We believe Give Back Companies are or working towards the following:
- Define and direct investment in a positive social benefit activity
- Identify social impact outcomes that are quantifiable and transparent
- Relate company and consumer purchase to clear social impact outcomes.