We should all work to minimize any undesirable environmental effect during a product’s life cycle. This means: (a) ensuring efficient and careful use of natural resources (water, energy, land, soil, animals, plants, biodiversity, ecosystems, etc); (b) selecting renewable energy sources (wind, solar, etc) at every stage, and (c) maximizing repair, remake, reuse, and upcycling of the product and its components. In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components.

Sustainable fashion also means we work to improve working conditions for workers in the factories, transportation chain, and stores.