Search Chocolate
Essential Reading

When buying fair-trade or direct-trade coffee or chocolate, many people will find words, “fair or direct” as stamps of approval. It feels good to buy products with these certifications. But what exactly does fair-trade and direct-trade mean, and how should it affect your decision to buy?

It’s important to understand what stands behind these certification terms because it will help you make a decision that aligns with your values. Fair Trade is a global movement that certifies goods like coffee and chocolate, making sure the products are abiding strict quality standards. Fair Trade standards encourage environmental friendly practices, including fair labor practices. However, in some instances, Fair Trade makes it very challenging for smaller farmers to sell their crops due to the higher cost of fees. As a result, some local coffee roasters and chocolate makers Directly Trade with the growers and farmers, thereby, cutting out any middle person buyers or sellers. In this way, roasters can also ensure quality standards that meet their local or regional needs. READ MORE

Thank you for completing the Verification form!

You will be hearing from us with the result of the verification

Sourcing at magic
Hey Social Good logo

We love it! Thanks for submitting your Company Story Page Form.

We will be reviewing the information submitted to process and verify everything is right. If all looks good, your company page should be updated or created within 5-7 business days

If a Social Good Optimization Data Assessment (SoGood) still needs to be completed to determine your Company’s social good ranking, please expect an email from us to give you an estimate of the time it will take to complete your FREE SoGood Assessment