Why you should care?Demanding businesses to honor their sustainable and ethical “green” claims encourages transparencies and trackable positive social impact.
by Erin Gentry & Hey Social Good
With Spring here and consistent COVID vaccine rollouts, we’re really and gratefully looking forward to more outdoor activities. This year, those newly sprung flowers and greens will feel particularly glorious! We might just celebrate with green clothing, green food, and green drinks (yes, we know St. Patricks Day is behind us). On another note, you may also be hearing more about “greenwashing”. This use of “green” is not nice and we want to give a bit of guidance to ensure you’re not misled by “greenwashing”. See our best way to navigate greenwashing tactics and check out our True Green Guide for buying sustainable and ethical products.
Some brands and businesses speak of “going green” or “living green” and may even offer “green products”. But, these terms are meaningless and likely used as marketing strategies. The term “greenwashing” describes deceptive or falsified claims made to “market” products as environmentally friendly or sustainable. These tactics may not credibly represent the company’s practices and operations. It may be challenging to determine authentically eco-friendly companies from those inappropriately using the “green” label.
According to the European Commission and National Consumer Protection, 42% of claims were deceptive and under EU law, could qualify as unfair commercial practices. We recommend more care and awareness of misrepresentation of the products. When you come across terms like “all natural”, “ecofriendly”, and “non-toxic”, read a bit more. Read their ingredient list or look for certifications. Below, we curated a True Green Guide for buying sustainable and ethical products, which should help navigate the world of marketing terms. Here’s a few rules of thumb to keep in mind to better avoid “greenwashing” tactics.
Take out your smartphone and search up the brand’s website URL for the following. Or, take advantage of www.heysocialgood.com and look up the brand, where we officially assessed the companies and awarded medal rankings to those that met our social good assessment criteria.
At Hey Social Good, we track data and assign a metal ranking to companies based on data. Check out some of our favorite companies and products that authentically embody the theme of going green… without the greenwashing!
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